Who is Steering the Ship?!?
Let's start right out weird. Do you think about hitting the bathroom light switch in the morning or does it just magically seem to come on when you walk in the room? How often have you picked up your phone for some reason and suddenly you're looking at some app like Facebook or Twitter before you even recall the reason you picked up the phone? Like in line at the grocery store. I caught myself on that last one recently. Before I even had a conscious thought, my phone was in my hand, Facebook was open, and I was sighing waiting for the line to move without even really looking at the people around me. These are examples of heuristics our brains adopt through experience and repetition. Heuristics evolved to save us but may be working against us. I first learned the word heuristics through playing Magic: The Gathering. In that game, players are often presented with dozens of lines (choices) for each turn. The fatigue of calculating the potential outco